When the instrument becomes an experience. Scratch-off printing ink transforms the coaster into a promotion.

Coasters with scratch-off printing ink have become one of the most effective solutions for prize promotions in hospitality and point-of-sale environments. They incorporate a simple —scratch and reveal— mechanic that transforms a traditional printed medium into a direct consumer experience.

This format enables dynamic campaigns using custom promotional coasters, increasing engagement at the moment of consumption and strengthening brand recall.

Produced in high-quality beermat board

Our 1.5 mm, 600 gsm beermat coasters retain all the technical properties of the material:

• High absorbency
• Structural rigidity
• Excellent durability under continuous use

The application of scratch-off printing ink is integrated without compromising the board’s quality or performance, ensuring durability even in high-turnover environments such as bars, restaurants and events.

A strategic solution for promotional campaigns

Promotional coasters for prize campaigns allow the integration of multiple variants, including instant prizes, discounts, prize draws or personalised messages.

• Brand campaigns
• Horeca channel activations
• Product launches
• Event marketing actions

Each combination can be managed independently, facilitating precise logistical control and accurate distribution whenever the promotional campaign requires it.